Replying to a question by All India United Democratic Front (AIUDF) Member of Parliament (MP) Badruddin Ajmal, information and broadcasting minister Anurag Thakur said the amount committed for advertisements by the government through print and electronic media during the period 2018-19 to 2020-21 was Rs. 1698.98 Crores.
“The primary objective of the government advertising is to create awareness of government policies and schemes among the intended beneficiaries including the population living in far-flung and remote areas, through Print, Electronic & Outdoor Media,” said Thakur in a written statement.
The data shared by the ministry showed that the government spent a total of ₹826.5 crores on advertisements in newspapers. It said ₹118.59 crores was spent on advertisements in 6,085 newspapers in 2020-21, ₹200 crores in 5,365 newspapers in 2019-20, and ₹507.9 crore was spent on ads in 6,119 newspapers in 2018-19.
